WELCOME
Congratulations on earning a spot on this year’s APEX event in recognition of your contribution to your dealership’s success in the 2024 APEX Sales Incentive Program!
On behalf of DTNA Parts, we are thrilled to host you and a guest at the reward trip in Carlsbad, California, May 12-16, 2025, at the stunning Park Hyatt Aviara.
Your award includes round-trip economy airfare for you and your guest, ground transportation to and from the resort, one room for four nights at the resort, and all scheduled group activities and meals.
If you have any questions, please feel free to contact our event team directly at support@dtnapartsevent.com.
We look forward to welcoming you to the beautiful California coast!
Thank you,
Andy Martin
Director, Aftermarket Parts Sales
Amanda L. Snyder-Keller
Director, Aftermarket Part Sales
Craiger Scharnhorst
Director, Aftermarket Part Sales
Brad M. Williamson
Director, Strategic & Product Marketing
Due to the celebratory nature of the APEX reward and recognition trip, all group functions during this event, including any excursions, activities, and all group meals, are strictly 21+. DTNA Parts will not permit any children or guests under the age of 21 to participate in any DTNA Parts-sponsored activities or enter reserved function spaces.
MAY 12 – 16, 2025
THE PARK HYATT AVIARA
7100 AVIARA RESORT DR.
CARLSBAD, CA 92011
VIEW EVENT ATTENDEES
RESORT
The Park Hyatt Aviara
Situated in the heart of Carlsbad, California, The Park Hyatt Aviara offers a peaceful retreat with sweeping views of the Batiquitos Lagoon and lush, coastal landscapes. Experience the perfect blend of luxury, nature, and relaxation, with easy access to nearby beaches and renowned golf courses.
Your room reservation is already confirmed and covered for the event dates. Check-in is Monday, May 12, at 4:00pm, and check-out is Friday, May 16, at 12:00pm.
You can extend your stay for up to three days before or after the event dates at your own expense. To extend your stay, please call (760) 448-1234 and request to speak with the Reservations department. Mention that you are part of the “DTNA Parts” group to ensure you receive the best room rate available. Please note that rooms are limited, and availability is not guaranteed.
If you have further questions about The Park Hyatt Aviara Resort, visit their website.
AGENDA
GUEST ARRIVALS & CHECK-IN
ALL DAY
For guests who are flying to the event, group transportation has been arranged. A greeter will be holding a sign with the DTNA Parts and APEX logos to direct you to your driver.
- If you land in Terminal 1, the greeter will be in baggage claim.
- If you land in Terminal 2, the greeter will be at the bottom of the escalator departing Terminal 2.
Driver gratuity is covered by DTNA Parts. Additional tipping is at your discretion.
For guests who are driving to the event, all parking at The Park Hyatt Aviara is valet, and parking costs are covered by DTNA Parts. Tipping your valet is at your discretion.
Hotel check-in is at 4:00 PM. At hotel check-in, you will be given a wristband to wear throughout your stay.
Note that if you arrive earlier than 4:00 PM, we cannot guarantee that your room will be ready. Bellmen gratuity is covered by DTNA Parts. Additional tipping is at your discretion.
ARRIVAL HOSPITALITY SUITE
12:00 – 5:00 PM
THE COVE
Check in with the event team to pick up your event welcome packet, personalized event agenda, and a special welcome gift—and enjoy a light lunch with refreshing beverages.
WELCOME RECEPTION & DINNER
6:00 – 10:00 PM
AVIARA GOLF CLUB
Meet in The Park Hyatt Aviara lobby at 5:45 PM for a short shuttle to the Aviara Golf Club to enjoy a Peacock Paradise cocktail reception with passed appetizers from 6:00 – 7:00 PM, followed by a dinner buffet with a view. Please prepare for various group photos to be captured throughout the evening.
Shuttles will begin transporting guests back to The Park Hyatt Aviara lobby at 8:00 PM, with the last shuttle departing at 10:00 PM.
Driver gratuity is covered by DTNA Parts. Additional tipping is at your discretion
Click here for recommended attire.
Both the cocktail reception and dinner are entirely outdoors. We suggest attire that blends comfort and elegance with a tropical flair. Opt for flowy dresses, linen or khaki pants, and button-down shirts in vibrant colors or prints inspired by the lush setting. Ladies may consider comfortable sandals or dressy flats in lieu of heels, as the event will be held on the lawn. A light layer is recommended for the cooler evening.
GROUP BREAKFAST BUFFET
7:00 – 9:00 AM
AVALON TERRACE
Join us for a delicious breakfast buffet outside on Avalon Terrace with stunning golf course views.
Click here for recommended attire.
Resort casual attire is recommended. Breakfast will be located outside, so please layer accordingly.
BUSINESS MEETING
8:00 – 9:00 AM
AVALON MEETING ROOM
Following breakfast, winners and executives will attend a brief business meeting. Various group photos will be taken during this time, as well.
Guests are at leisure during this time.
Click here for recommended attire.
Resort casual attire is recommended.
EXCURSIONS
9:45 AM – 3:30 PM
This afternoon, our group embarks on three different excursions as we learn more about the culture and history of southern California. Key times for each excursion are listed below. Reference your personalized event agenda for your specific excursion details.
Craft Culture – Craft Beer Tour and Tasting
- 10:45 AM – Check in at Park Hyatt Aviara lobby
- 11:00 AM – Depart Park Hyatt Aviara
- 3:30 PM – Return to Park Hyatt Aviara
Let’s Taco ‘Bout It – Taco Tour and Tasting
Group 1
- 10:30 AM – Check in at Park Hyatt Aviara lobby
- 10:45 AM – Depart Park Hyatt Aviara
- 2:20 PM – Return to Park Hyatt Aviara
Group 2
- 11:15 AM – Check in at Park Hyatt Aviara lobby
- 11:30 AM – Depart Park Hyatt Aviara
- 3:10 PM – Return to Park Hyatt Aviara
Sip Sip Hooray – Wine Tour and Tasting
Group 1 & Group 2
- 9:45 AM – Check in at Park Hyatt Aviara lobby
- 10:00 AM – Depart Park Hyatt Aviara
- 3:30 PM – Return to Park Hyatt Aviara
Resort casual attire is recommended. We also recommend wearing comfortable walking shoes; dressing in layers; and bringing a hat, sunglasses, and sunscreen for an enjoyable excursion experience.
DINNER AT LEISURE
EVENING
The evening is yours. Choose to dine at a local favorite, one of the delicious restaurants on property, or even in the comfort of your room via room service. The Visa gift card provided is intended to offset tonight’s dinner expenses.
GROUP BREAKFAST BUFFET
8:00 – 10:00 AM
CALIFORNIA SALON
Join us for a hearty breakfast buffet inside the California Salon.
Click here for recommended attire.
Resort casual attire is recommended.
GUESTS AT LEISURE
ALL DAY
Guests will enjoy a round of golf or a relaxing spa treatment today, based on selections made during registration. Reference your personalized event agenda for your tee time or spa appointment.
Golfers will be served a buffet lunch at Jacaranda Courtyard following their round of golf. All other guests may enjoy lunch at their leisure.
Gratuity for your spa treatment provider is covered by DTNA Parts. Additional tipping is at your discretion
Proper attire is required for golf course access: Golf shirts with collars, shorts no more than 4” above the knee, and no denim or metal spikes. Resort casual attire is recommended for guests who are not golfing.
AWARD RECEPTION & DINNER
4:00 – 10:00 PM
MIRAMAR
DTNA Parts is thrilled to honor your achievement at an unforgettable award reception and dinner. Please meet in The Park Hyatt Aviara lobby at 3:45 PM to depart for Miramar.
A valid driver’s license is required for entry to Marine Corps Air Station (MCAS) Miramar.
Here is an approximate timeline for the remainder of the evening:
- 4:00 PM – Depart Park Hyatt Aviara lobby for MCAS Miramar (45-60 minutes)
- 5:00 PM – Arrive at MCAS Miramar for a hangar/flightline tour and a group photo
- 6:00 PM – Cocktail reception and couples’ portraits at the Officer’s Club
- 7:00 PM – Dinner and award ceremony at the Officer’s Club
- 9:45 PM – Depart for Park Hyatt Aviara
Click here for recommended attire.
The evening begins with a hangar and flightline tour (outdoors on pavement), followed by a cocktail reception with both indoor and outdoor elements. The award ceremony and dinner will take place indoors.
Dress to impress. Couples’ portraits will be taken upon arrival at the Officer’s Club. Ladies are encouraged to wear cocktail dresses and opt for shoes that are stylish yet comfortable for walking on paved surfaces. Heels are welcome, though wedges or dressy flats may offer added comfort for the evening. Gentlemen should wear khakis or dress pants, a button-down shirt, and a jacket. Ties are not required.
Consider bringing a light layer, as outdoor portions of the evening may be cooler depending on the weather.
AWARD NIGHT AFTERGLOW
11:00 PM – 1:00 AM
PACIFIC POINT
Let the celebration continue! Join us for an exclusive afterglow at the main bar of The Park Hyatt Aviara upon our return from the awards ceremony at Miramar. Celebrate the night’s achievements with cocktails, light bites, and great company.
Guest attendance is optional.
GROUP BRUNCH BUFFET
9:00 – 11:00 AM
AVALON MEETING ROOM
Join us for a brunch buffet in the Avalon Meeting Room.
Click here for recommended attire.
Resort casual attire is recommended.
GUESTS AT LEISURE
ALL DAY
Guests are welcome to remain on property for a relaxing day or venture off property to explore the area. Review the Thursday At Leisure section of the website for ideas about how you can spend your day.
DTNA Parts has scheduled round-trip transportation throughout the day between Carlsbad Village and The Park Hyatt Aviara for shopping, sightseeing, and beach access from 10:00 AM to 4:00 PM.
Please enjoy lunch at your leisure today. View our general list of recommended local favorites here—or our Carlsbad Village lunch recommendations here.
Driver gratuity is covered by DTNA Parts. Additional tipping is at your discretion.
Cocktail Reception & Dinner
6:00 – 10:00 PM
THE GARDENS
Join the group in The Gardens of The Park Hyatt Aviara for a Tropical Fiesta farewell cocktail reception and dinner.
Click here for recommended attire.
Both the cocktail reception and dinner are entirely outdoors. For a more casual Tropical Fiesta vibe, we recommend comfortable attire such as flowy dresses, jeans, or linen pants paired with vibrant collared shirts inspired by the bold colors and patterns of the fiesta. Comfortable sandals or flats are ideal for the lawn setting, and a light layer is suggested for cooler evening breezes.
GUEST DEPARTURES
ALL DAY
Transportation from the resort back to the airport will be arranged on your behalf. Anticipate departing the resort 3 hours prior to your scheduled flight departure time. Reference your personalized event agenda for complete details about your departure.
Driver gratuity is covered by DTNA Parts. Additional tipping is at your discretion.
BREAKFAST & DePARTURE HOSPITALITY SUITE
7:00 – 11:00 AM
PONTO LAGO
Guests with extra time in the morning who wish to enjoy a seated breakfast at their leisure prior to departing for the airport may utilize their Visa gift card for breakfast at Ponto Lago.
8:00 AM – 12:00 PM
CALIFORNIA SALON
All guests are invited to visit the Departure Hospitality Suite for a breakfast sandwich, burrito, coffee, and/or tea to go. Our team would love to see you one last time and bid you safe travels on your journey home!
Guest attendance is optional.
EXCURSIONS | TUESDAY
CRAFT CULTURE
CRAFT BEER TOUR AND TASTING
Guests who opt to participate in this excursion will visit three top-notch local craft breweries, one of which will serve mouthwatering burgers for lunch. At each of the three stops during the tour, you’ll have the opportunity to sample a variety of unique brews and learn about the brewing techniques behind them, with expert guides offering insights into the craft beer-making process. This 4.5-hour adventure is the perfect mix of great beer, good company, and local brewery culture!
Round-trip transportation is provided via Old Town trolleys, complete with a knowledgeable driver educating you about the city along the drive. For those who are sensitive to motion sickness, we suggest taking Dramamine or another remedy to ensure a comfortable journey through the winding city streets.
LET’S TACO ‘BOUT IT
TACO TOUR AND TASTING
Guests who elect to join this three-stop taco tour will embark on a delicious journey through San Diego, sampling tacos from taco trucks to Michelin-rated restaurants. Along the way, you’ll delve into the preparation, history, and culture of these iconic dishes. The tour also features San Diego-style beers, beers brewed in Tijuana, and margaritas made with fresh squeezed lime juice. Over the course of this flavorful adventure, you’ll master the art of identifying, eating, and navigating a taco menu.
Transportation for the tour is provided by Old Town trolleys, where an expert driver will offer interesting facts about the city during the ride. If you are susceptible to motion sickness, consider taking Dramamine or a similar remedy to help ensure a pleasant journey through the winding city streets.
SIP SIP HOORAY
WINE TOUR AND TASTING
On this excursion, you’ll visit three beautiful California wineries, including the stunningly picturesque Mia Marie Vineyards, where you’ll savor a gourmet boxed lunch. At each of the three stops, you’ll have the chance to taste and learn about the unique wines crafted at each vineyard, with expert guides providing insights into the winemaking process. This adventure promises to be a delightful mix of wine, scenery, and good company!
Round-trip transportation on comfortable mini coaches is included for this 5.5-hour adventure through scenic, winding vineyard hills. If you’re prone to motion sickness, we recommend considering Dramamine or a different motion sickness remedy for the journey.
Driver gratuity for all three excursions is covered by DTNA Parts. Additional tipping is at your discretion.
AT LEISURE | WEDNESDAY
GOLF
Meet in the Park Hyatt Aviara lobby to be shuttled to Aviara Golf Club, featuring the only course in San Diego designed by Arnold Palmer, and named the #1 golf resort in Southern California by the readers of Condé Nast Traveler. It is also recognized as one of the country’s best resort golf courses by Golf Digest and Golf Magazine. The course features premium amenities, including GPS-equipped carts, complimentary towels, and Taylor Made and Callaway club rentals. Each golfer will receive a rules sheet and have their name posted on the scorecards, with tournament scoring managed via Golf Genius Mobile Scoring.
Guests will have access to the men’s and ladies’ locker rooms in the Aviara Golf Clubhouse, complete with private lockers, showers, and toiletries. To ensure a high standard of play, please adhere to the dress code: golf shirts with collars, shorts no more than 4 inches above the knee, and no denim or metal spikes. Proper attire is required for course access.
Prepare for your day on the course here.
MIRAVAL SPA
The Miraval Spa at The Park Hyatt Aviara offers a luxurious sanctuary designed to rejuvenate the body, mind, and spirit. Nestled in the picturesque surroundings of Carlsbad, this award-winning spa combines a serene environment with world-class treatments. The spa’s holistic approach integrates natural elements and cutting-edge techniques to enhance well-being and relaxation. Guests who opted for a spa treatment during registration will indulge in a relaxing massage or invigorating facial.
Amenities include tranquil treatment rooms, a state-of-the-art fitness center, and a relaxation lounge with stunning views. Guests can also enjoy access to a serene outdoor pool and garden areas, providing an idyllic setting for unwinding after treatments.
Prepare for your relaxing day at the spa here.
AT LEISURE | THURSDAY
We’ve intentionally left time in the agenda for you to create your own experience. Below are some ideas and information for you to consider.
CARLSBAD VILLAGE
Carlsbad Village, located 15 minutes from The Park Hyatt Aviara, is a charming coastal destination known for its vibrant atmosphere and unique boutiques. Stroll through its quaint streets lined with locally owned shops, art galleries, and cozy cafes, while enjoying a variety of restaurants and a laid-back Southern California vibe. Guests can also take advantage of convenient beach access to soak up the sun, feel the sand between their toes, and enjoy the soothing sound of ocean waves. Roundtrip transportation will be available to guests beginning at 10:00 AM, with the last shuttle returning from Carlsbad Village at 4:00 PM.
Miraval Spa Day Pass
For guests seeking additional relaxation, a day pass to Miraval Day Spa is available for purchase and does not require a spa treatment reservation. A day pass provides access to the indoor Solarium Quiet Lounge, locker rooms, sauna, steam room, and whirlpool, as well as luxury robes and slippers.
LEO CARRILLO RANCH
- Wear shoes suited for walking on uneven terrain, dirt paths, and gravel. Sneakers and sturdy clothing are highly recommended.
- Carrillo Ranch is a large park (27 acres). Those whose strength is impaired by age or disability may find touring the site overtaxing.
- Touch and remove nothing; everything you see is public property. Please leave it behind for the next visitor in the same condition you found it.
SAN DIEGO BOTANICAL GARDENS
Aviara Racquet Club
Miraval Wellness Classes
WALKING AND RUNNING TRAILS
TRAVEL DETAILS
- Attire recommendations are specified in the agenda section.
- Guests will schedule a flight-booking call with our event team within registration.
- At the time of your flight-booking call, please be prepared to communicate your flight dates, times, requests, and/or preferences with the travel concierge.
- If you are a Canadian citizen, a valid passport is required for travel to California. Make sure you and your guest have a valid passport with an expiration date later than November 12, 2025. (If your passport expires within six months of your travel dates, you will not be permitted to board your flight.)
- Once the travel concierge processes your request, you will receive your flight itinerary via email. Please note that once your flight has been booked, it is very difficult to change, and any additional, non-emergency related flight changes incurred will be at your expense.
- If you wish to upgrade your flights, you can do so at your own expense after your flight has been confirmed by contacting the airline directly.
- Your room reservation is already confirmed and taken care of for the event dates. Check-in is Monday, May 12, at 4:00pm, and check-out is Friday, May 16, at 12:00pm.
- You can extend your stay for up to three days before or after the event dates at your own expense. To extend your stay, please call (760) 448-1234 and request to speak with the Reservations department. Mention that you are part of the “DTNA Parts” group to ensure you receive the best room rate available. Please note that rooms are limited, and availability is not guaranteed.
- The destination airport is the San Diego International Airport (SAN), a 45-minute drive from the resort.
- Round-trip ground transportation will be pre-arranged for you. You will be greeted by a team member near the baggage claim holding a sign with the DTNA Parts logo, who will direct you to your driver for transfer to the resort.
- Your departure time from the resort to the airport will be scheduled in advance for you. Estimate departing from the resort approximately 3 hours prior to your scheduled flight departure. Details about your departure are included in your welcome folder.
- Each winner will receive a $500 Visa gift card to use toward resort amenities, non-group food and beverage, on-site shops, other necessities, etc.
- You will receive gifts throughout the week, so you may want to leave extra space in your suitcase to ensure you can bring these special mementos home with you.
FAQs
Your award includes round-trip economy airfare for you and your guest, round-trip ground transportation between the airport and the resort, one room for four nights at the resort, all scheduled group activities and meals, and a $500 Visa gift card to cover other expenses.
No. A travel concierge will contact you regarding your flights, and round-trip ground transportation between the airport and the resort will be arranged for you in advance. Additionally, your room has been confirmed and taken care of during the event dates. Check-in is Monday, May 12, at 4:00pm, and check-out is Friday, May 16, at 12:00pm.
The cost of economy flights for you and your guest is covered. If you wish to upgrade your flights at your personal expense, you can do so after your flight has been confirmed by contacting the airline directly.
The destination airport is the San Diego International Airport (SAN).
You will be greeted by a team member near the baggage claim holding a sign with the DTNA Parts logo, who will direct you to your driver for transfer to the resort. The drive is estimated to take 45 minutes from the airport to the resort.
Upon your arrival at the resort, you will check in to the hotel at the front desk. Then, a member of our event team will escort you to our hospitality suite, where you will check in with the event team to pick up your event welcome packet, personalized event agenda, and a special welcome gift—and enjoy a light lunch with refreshing beverages.
In May, the air temperature typically reaches a high 72°F during the day and a low of 54°F at night.
If you are a Canadian citizen, a valid passport is required for travel to California. Make sure you and your guest have a valid passport with an expiration date later than November 12, 2025. (If your passport expires within six months of your travel dates, you will not be permitted to board your flight.)
You can extend your stay for up to three days before or after the event dates at your own expense. To extend your stay, please call (760) 448-1234 and request to speak with the Reservations department. Mention that you are part of the “DTNA Parts” group to ensure you receive the best room rate available. Please note that rooms are limited, and availability is not guaranteed.
EVENT TEAM
Your event team is here to help make sure your travels go as smoothly as possible. If you have any questions, please feel free to contact our event team directly at (336) 416-7118 or support@dtnapartsevent.com.
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